Despite the fact that much has been written about storytelling over the months, this blog article, named 'Popular Brand Storytelling Trends Organisations Should Know About', attempts to probe deeper into this complicated subject. Although this could be ancient news for some people, it is totally relevant for others.

When people believe that your product is superior they are more likely to buy it. The first act is set up so you present, with the And, two pieces of information that describe the situation. By contrast, phronesis refers to an inwards reflection on ones moral stance that results not from observing but from simulating heroic deeds. A quest is preceded by a status quo and is therefore a driving force to return to the status quo or create a new status quo. Let me hold the depth of your ache.

Imagine if Willie Wonka had never found poor Charlie and changed his life. There are also certain story structures that will work within certain genres and some that wont. The hero is an ordinary person who hears a call to adventure. Does the act of storytelling with data really add value?

Whether you're making a narrative, a documentary, or a commercial, short or long form, you are telling a story to your audience. A few examples of these types of short films can be ones that use non-sequiturs, ones that evoke specific emotions through the use of visuals and sound but dont have plot points, and fever dream projects. The term beat is also sometimes used when marking such changes on a bigger scale, across an entire narrative. Stories are presented through characters, setting, and other details that symbolize the meaning of the story. Could storytelling for business be of real value to your business?

What a character desires shows the audience something about that character. Rows and columns will never move someone to action because its too difficult to quickly decipher whats important. In fact its the other way around. Rags to riches is an inspiring story that can be used to motivate low-rung employees who are finding it difficult to picture their position in the machinery of the industry. Studies have shown that storytelling in business really works.

People read fiction in large part because they quickly learn the problem, but dont know what the solution will be until the end. Stories in Mayers view can cause behavioural change amongst groups of people. Its about as simple as you can get. Humans are hardwired for storytelling.

However, just owning analytics tools isnt enough. The definition of success is changing. They have none of the glitz of a Vegas show. Some people also make a case for different narrative forms being classified as storytelling in the contemporary world.

This blog article was created by Darcy Smith . I have a keen awareness of storytelling and frequently create content for other newpapers and magazines. I try my best to help others as much as possible.. When I'm not writing, I enjoy Camping and Zumba. Find me on Twitter or LinkedIn